Who we are

Joan and Laura bring in more than 25 years of experience in marketing and tourism at a management level as well as a wide knowledge of almost all sectors in tourism. Their seniority has provided them with a strategic vision of the industry and its experience has given them the ability to evaluate viability of projects and successfully implement strategies and action plans. They both share a philosophy based on management with values, giving a priority to robust and sustainable recomendations and solutions, as well as to the encouragement and empowerment of teams.

Laura Rodriguez

Laura is graduated in Tecom by the Universidad Pontificia de Comillas de Madrid and Bachelor in Business Administration by Insitut Sant Carles, Barcelona. Laura is a multicultural polyglot speaking fluently English, French, Spanish and Catalan. With over 27 years of experience in Tourism has always been focussing on developing foreign markets using marketing and commercial. She has managed departments of several leading companies in different sectors in tourism such as theme parks, luxury hotels, cruising, boutique hotel labels, ski resorts, and hotel chains. She has a wide experience and loves design and lifestyle.

laura.rodriguez@lauramiro.com

Joan Miro

Graduated in Tourism by Cett in Barcelona and with a Master’s degree in Marketing by Eada plus another in Tourism Marketing Management by ISM, now ESIC, he has been Commercial and Marketing Director for well known mountain and ski tourism destinations such as Boi Taüll Resrot and Vallnord. With a mixture of talents such as innovation, strategic vision and operational and a hands on attitude, he has cultivated a wide experience in commercial development for hotels, destinations and any tourism company by integrating methodology to become results driven. He is as expert as passionate by active tourism.

joan.miro@lauramiro.com

Our close Partners

We enjoy strong partnerships with carefully selected experts in diferent areas that are crucial for laura&miro and for our clients, that we fully trust. With our partners we continously develop strategies and action plans for our clients. We work as a team to cover areas such as website, online marketing, e-marketing, data base management, online and offline design, corporate identity, social media or press relations.